Original title: Yutang Sports Marketing Case | Dortmund and Hankook Tire renew their contract for two years; Bundesliga and EA Sports renew their contract
Yutang WEEKLY brings you weekly domestic and foreign sports marketing news.
In the past week, what events have happened in sports marketing at home and abroad? Yutang will take an inventory of the top ten cases for you and make interpretations.
Bundesliga Dortmund announced that it has renewed its two-year sponsorship agreement with South Korean tire manufacturer Hankook Tire. The first sponsorship contract between the two parties was signed in 2009. In addition to maintaining a series of on- and off-field sponsorship rights, Hankook Tire will also provide fans with access to event content and games. Carsten Cramer, Managing Director of Dortmund, said: "At this exciting moment, we can look back on the 11 years we spent with Hankook. This renewal is also a compliment to all fans. , It is they who make Dortmund such an attractive partner. This is very special to us, it is a reflection of the trust relationship. Like us, Hankook embodies sportiness, reliability, emotion and success, so This brand suits us very well."
德甲联赛（Bundesliga Dortmund）宣布已续签与韩国轮胎制造商Hankook Tire的为期两年的赞助协议。双方之间的第一份赞助合同于2009年签订。除了保持一系列的场内和场外赞助权外，韩泰轮胎还将为球迷提供比赛内容和游戏的访问权。多特蒙德董事总经理卡斯滕·克雷默（Carsten Cramer）表示：“在这一激动人心的时刻，我们可以回顾与Hankook一起度过的11年。这一续约也对所有粉丝表示赞赏。正是他们使多特蒙德成为了如此有吸引力的合作伙伴“这对我们来说是很特殊的，它反映了信任关系。与我们一样，韩泰体现了运动，可靠性，情感和成功，因此这个品牌非常适合我们。”
Dietmar Olbrich, Vice President of Marketing and Sales of Hankook Germany, said: "Dortmund Football Club has always been and will continue to be a really popular great club with a wide fan base. We are particularly pleased. The point is that, as a champion partner, we can continue to use the Hankook brand to attract the interest of such a top team and continue to be part of this emotional and successful team."
The Bundesliga and video game developer EA Sports have reached an exclusive license renewal agreement. The cooperation between the two parties can be traced back to 1998. In addition to the exclusive authorization of game simulation, Bundesliga has also reached a broader agreement with EA, including rights in the field of interactive entertainment products, such as manager simulation, which is separately granted by DFL subsidiary Bundesliga International. DFL will also work with EA to develop a virtual Bundesliga. Robert Klein, Chief Executive Officer of Bundesliga International, said: "In more than 20 years of partnership, we have witnessed the rise and rise of EA Sports FIFA, making it one of the most famous brands in the world. Through EA Sports FIFA, global fans are connected with the Bundesliga, and its world-class players and clubs. We look forward to cooperating with EA in many projects this season and in the future."
德甲和视频游戏开发商EA Sports已达成独家许可续签协议。两家公司之间的合作可以追溯到1998年。除了游戏模拟的独家授权外，德甲联赛还与EA达成了更广泛的协议，包括在亚博游戏软件互动娱乐产品领域的权利，例如经理模拟，即由DFL子公司德甲国际分别授予。 DFL也将与EA合作开发虚拟德甲联亚博最新网站是多少赛。德甲国际首席执行官Robert Klein表示：“在超过20年的合作伙伴关系中，我们见证了EA Sports FIFA的兴起和崛起，使其成为世界上最著名的品牌之一。通过EA Sports FIFA，全球球迷都与德甲联赛，其世界一流的球员和俱乐部保持联系。我们期亚博最新网站是多少待在本赛季和未来的许多项目中与EA合作。”
Nick Wlodyka, vice president and general manager of EA Sports FIFA, said; "Our cooperation with the Bundesliga further strengthens EA Sports FIFA as the most realistic and interactive football experience in the world." "We are very happy to continue. Working with Bundesliga to support DFL’s ambitious technical capabilities and e-sports vision."
EA Sports FIFA副总裁兼总经理Nick Wlodyka说； “我们与德甲的合作进一步增强了EA Sports FIFA的实力，使之成为世界上最逼真的互动足球体验。” “我们很高兴继续。与德甲合作，支持DFL雄心勃勃的技术能力和电子竞技愿景。”